Privacy policy

With this data protection declaration, we would like to inform you about the type, scope and purpose of the processing of personal data (hereinafter also referred to as “data”). Personal data are all data that have a personal reference to you, e.g. name, address, e-mail address or your user behavior. The data protection declaration applies to all data processing operations carried out by us both within the scope of our core activities and for the online media provided by us.

Please note that we are a German company under German law. We have put forth our best effort to translate the German legally binding data privacy policy. Nevertheless, it is a translation and we would like to point out that at any point of doubt, the German version is to be referred to. You can find it at https://mavin-guides.de/privacy-policy.

Who is responsible for data processing

The person responsible for data processing is:

Mavin Guides GmbH
Managing Director: Felicitas Engelhardt

Nick Engelhardt
Leopoldstraße 52A
80802 München
Germany
+49 (0) 176 648 827 15
nick.engelhardt@mavin-guides.de
https://mavin-guides.de/Impressum/

Your rights under the DSGVO

According to the DSGVO, you are entitled to the rights listed below, which you can exercise at any time by contacting the data controller named in section 1. of this privacy statement:

• Right to information: You have the right to request information from us about whether and what data we process from you.

• Right to rectification: You have the right to request the rectification of incorrect or completion of incomplete data.

• Right to deletion: You have the right to request the erasure of your data.

• Right to restriction: In certain cases, you have the right to request that we only process your data in a restricted manner.

• Right to data portability: You have the right to request that we transfer your data to you or another responsible party in a structured, common and machine-readable format.

• Right to complain: You have the right to complain to a supervisory authority. The supervisory authority of your usual place of residence, your workplace or our company headquarters is responsible.

Right of withdrawal

You have the right to revoke your consent to data processing at any time.

Righ of objection

You have the right to object at any time to the processing of your data, which we base on our legitimate interest according to Art. 6 (1) lit. f DSGVO. If you make use of your right to object, we ask you to explain the reasons. We will then no longer process your personal data unless we can prove to you that compelling reasons worthy of protection for the data processing outweigh your interests and rights.

Irrespective of the above, you have the right at any time to object to the processing of your personal data for purposes of advertising and data analysis.

Please address your objection to the contact address of the data controller given above.

When do we delete your data?

We delete your data when we no longer need it or when you instruct us to do so. This means that – unless otherwise stated in the individual data protection notices of this data protection declaration – we delete your data,

• when the purpose of the data processing has ceased to exist and therefore the respective legal basis stated in the individual data protection notices no longer exists, e.g.

  • after termination of the contractual or membership relationship existing between us (Art. 6 para. 1 lit. a DSGVO) or

  • after our legitimate interest in the further processing or storage of your data ceases to exist (Art. 6 para. 1 lit. f DSGVO),

• if you exercise your right of withdrawal and no other legal basis for processing within the meaning of Art. 6 (1) lit. b-f DSGVO applies,

• if you exercise your right to object and there are no compelling reasons worthy of protection against the deletion.

If, however, we still need to retain (certain parts of) your data for other purposes, for example because tax retention periods (generally 6 years for business correspondence or 10 years for accounting records) or the assertion, exercise or defense of legal claims arising from contractual relationships (up to four years) make this necessary, or if the data is needed to protect the rights of another natural person or legal entity, we will delete (that part of) your data only after these periods have expired. However, until the expiration of these periods, we limit the processing of this data to these purposes (fulfillment of retention obligations).

Cookies

Our website uses cookies. Cookies are small text files, consisting of a series of numbers and letters, which are filed and stored on the end device you use. Cookies are primarily used to exchange information between the end device you are using and our website. This includes, among other things, the language settings on a website, the login status or where a video was watched.

Two types of cookies are used when you visit our websites:

• Temporary cookies (session cookies): These store a so-called session ID, which can be used to assign various requests from your browser to the joint session. Session cookies are deleted when you log out or close your browser.

• Permanent cookies: Permanent cookies remain stored even after you close your browser. This allows our website to recognize your computer again when you return to our website. For example, information on language settings or log-in information is stored in these cookies. In addition, these cookies can be used to document and store your surfing behavior. This data can be used for statistical, marketing and personalization purposes.

In addition to the above classification, cookies can also be differentiated with regard to their purpose:

• Necessary cookies: These are cookies that are absolutely necessary for the operation of our website, to store logins or shopping carts for the duration of your session, or cookies that are set for security reasons.

• Statistics, marketing and personalization cookies: These are cookies that are used for analysis purposes or reach measurement. In particular, information on search terms entered or the frequency of page views can be stored via such “tracking” cookies. In addition, the surfing behavior of an individual user (e.g. viewing of certain content, use of functions, etc.) can also be stored in a user profile. Such profiles are used to display content to users that corresponds to their potential interests. Insofar as we use services through which cookies are stored on your end device for statistical, marketing and personalization purposes, we will inform you about this separately in the following sections of our data protection declaration or in the context of obtaining your consent.

Data concerned:

• Usage data (e.g. access times, web pages clicked on)

• Communication data (for example, information about the device used, IP address).

Data subjects: Users of our online offers

Processing purpose: Serving our internet pages, ensuring the operation of our internet pages, improving our internet offer, communication and marketig.

Legal basis: 

Legitimate interest, Art. 6 para. 1 lit. f DSGVO.

If we do not obtain your consent to the setting of cookies, we base the processing of your data on our legitimate interest in improving the quality and user-friendliness of our website, in particular the content and functions. You have the option via the security settings of your browser to object to the use of cookies set by us within the scope of our legitimate interest. There, you have the option of specifying whether you do not accept cookies from the outset or only accept them on request, or whether you specify that cookies are deleted each time you close your browser. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website to their full extent.

Consent, Art. 6 para. 1 lit. a DSGVO

If we ask you before your visit to our website to be allowed to set certain cookies on your end device and you consent to this, the consent you give is the legal basis. As part of the consent, we inform you about which cookies we set in detail. If you do not give this consent, we will only set the so-called technically necessary cookies that are required for the proper operation of our website and its display in your browser. If you have consented to the setting of cookies, you have the option to revoke your consent at any time.

Webhosting

In order to maintain our Internet pages, we use a provider on whose server our Internet pages are stored and made available for retrieval on the Internet (hosting). In doing so, the provider may process all the data transmitted via the browser you use, which is generated when you use our Internet pages. This includes, in particular, your IP address, which the provider needs to deliver our online offer to the browser you use, as well as all entries you make on our website. In addition, the provider used by us may record

• the date and time of access to our website

• time zone difference to Greenwich Mean Time (GMT)

• access status (HTTP status)

• the amount of data transferred

• the Internet service provider of the accessing system

• the type of browser you are using and its version

• the operating system you are using

• the website from which you may have accessed our website

• the pages or sub-pages that you visit on our website.

The aforementioned data is stored as log files on the servers of our provider. This is necessary to ensure the stability and security of the operation of our website.

E-mail dispatch: In addition to hosting our website, we have also commissioned our provider to send, receive and store our e-mails. For this purpose, our provider processes the e-mail addresses of the recipients and senders as well as other data generated during e-mail communication (metacommunication data such as time, IP address, etc.) and the content of the respective e-mails. We would like to draw your attention to the fact that e-mails are generally sent unencrypted. We therefore assume no responsibility for the transmission path of the e-mails between the sender and the receipt on our server.

Data concerned:

• Content data (e.g. posts, photos, videos)

• Usage data (e.g. access times, web pages clicked on)

• Communication data (e.g. information about the device used, IP address)

Data subjects: Users of our Internet presence

Purpose of processing: Serving our Internet pages, ensuring the operation of our Internet pages.

Legal basis: Legitimate interest, Art. 6 para. 1 lit. f DSGVO

Web host(s) commissioned by us:

STRATO

Service provider: STRATO AG, Pascalstr. 10, 10587 Berlin
Website: https://www.strato.de/hosting/
Privacy policy: https://www.strato.de/datenschutz/

Contact

Insofar as you contact us via e-mail, social media, telephone, fax, mail, our contact form or otherwise and in doing so provide us with personal data such as your name, telephone number or e-mail address, or provide further information about yourself or your request, we will process this data to respond to your inquiry within the scope of the pre-contractual or contractual relationship existing between us.

Data concerned:

• Inventory data (e.g. names, addresses)

• Contact data (e.g. e-mail address, telephone number, postal address)

• Content data (texts, photos, videos)

• Contract data (e.g. subject matter of contract, duration of contract).

Data subjects: Interested parties, customers, business and contractual partners

Purpose of processing: Communication as well as answering contact requests, office and organization procedures

Legal basis: Contract execution and pre-contractual inquiries, Art. 6 para. 1 lit. b DSGVO, legitimate interest, Art. 6 para. 1 lit. f DSGVO.

Web analysis and statistics

In order to record and statistically evaluate the flow of visitors to our website, we use web analysis services. Such services collect, among other things, data on which website you came to our website from (so-called referrers), which pages of our website you accessed, how long you visited our pages and which interactions you carried out there. In addition, data on the browser you use, operating system and type of device are collected. In addition, demographic information such as age or gender can be collected as pseudonymous values via such a service. If you have consented to the collection of your location data, this may also be processed, depending on the provider.

In order to collect and store this data, the web analysis service we use sets a cookie on the end device you use, which also collects the IP address assigned to you. However, this is shortened via a so-called IP masking procedure, so that the IP address can no longer be assigned to your visit to our website. In addition, no clear data such as names or e-mail addresses are stored. Neither we nor the service we use know the identity of visitors to our website.

We would like to point out that, depending on the country of domicile of the service provider mentioned below, the data collected via the service may be transmitted and processed outside the area of the European Union. In this case, there is a risk that the level of data protection prescribed by the DSGVO may not be complied with and that the enforcement of your rights may not be possible or may be difficult.

Data concerned:

• Usage data (e.g. access times, web pages clicked on).

• Communication data (for example, information about the device used, IP address).

Data subjects: Users of our online offersutzer unserer Onlineangebote

Purpose of processing: Measuring reach, monitoring the success of campaigns, remarketing, and interest- and behavior-based marketing.

Legal basis: If we have asked for your consent before using the respective service, this is the legal basis, Art. 6 para. 1 lit. a DSGVO. In addition, we use the respective service on the basis of our legitimate interest to analyze the flow of visitors to our website in order to be able to continuously improve the functions, offers and user experience, Art. 6 para. 1 lit. f DSGVO.

We use the following web analysis services:

Service provider: Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Headquarters within the EU: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland.
Website: https://marketingplatform.google.com/intl/en/about/analytics/
Privacy policy: https://policies.google.com/privacy?hl=en

Opt-out option: If you do not want your data to be used by Google Analytics, you can set a so-called opt-out plugin, which will prevent data from being collected from you on our website in the future. You can obtain this plugin here: https://tools.google.com/dlpage/gaoptout?hl=en

Online advertising

We use services to broadcast internet advertising. Through the services we use, certain user data is collected by a cookie or pixel. This includes, in particular, the information from which website you have accessed our website (so-called referrer), which pages of our website you have accessed, how long you have visited our pages and which interactions you have carried out there. In addition, data on the browser you use, computer system and type of device are collected. In addition, demographic information such as age or gender can be collected as pseudonymous values via such a service. If you have consented to the collection of your location data, this may also be processed, depending on the provider. In order to collect and store this data, the respective service sets a cookie or a so-called counting pixel on the end device used by you, with which the IP address assigned to you is also collected. However, this is shortened via a so-called IP masking procedure, so that the IP address can no longer be assigned to your visit to our website. In principle, no clear data such as names or e-mail addresses are stored when using the respective service. This is only the case if you are a member of a social network that offers one of the services mentioned below and merges your profile with the aforementioned data material.

The data is analyzed by the service we use to produce a report with statistical statements about the number of visitors generated via the advertising and the success of the advertising measure. The reports show, among other things, the total number of users who were redirected to our website via our ads. In addition, the reports contain information on the end devices and browsers of the users, at which locations the users were located, at which times the advertisement was clicked. However, the reports do not contain any information that could be used to personally identify you as a user of our site.

We would like to point out that, depending on the location of the service provider, the data collected via the service may be transferred and processed outside the area of the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR may not be complied with and that the enforcement of your rights may not be possible or may be difficult.

Data concerned:

• Usage data (e.g. access times, web pages clicked on).

• Communication data (e.g. information about the device used, IP address).

Data subjects: Users of our online offers

Purpose of processing: Measuring reach, monitoring the success of campaigns, remarketing, and interest- and behavior-based marketingeichweitenmessung, Erfolgskontrolle von Kampagnen, Remarketing sowie interessen- und verhaltensbedingtes Marketing

Legal basis: If we have asked you for your consent before using the respective service, this is the legal basis, Art. 6 (1) lit. a DSGVO. In addition, we use the respective service on the basis of our legitimate interest in directing visitor flows to our website, to analyze these visitor flows in order to be able to continuously improve the functions, offers and user experience, Art. 6 (1) lit. f DSGVO.

We use the following service providers for online advertising:

Google AdSense

Service provider: Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Headquarters in Europe: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Website: https://www.google.com/intl/en_en/adsense/start/
Privacy policy: http://www.google.de/intl/en/policies/privacy

Google Ads (formerly DoubleClick and Google AdWords)

Service provider: Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Headquarters in Europe: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland
Website: https://ads.google.com/home/
Privacy policy: http://www.google.de/intl/en/policies/privacy

Facebook Pixel

Service provider: Meta Platforms Inc., 1 Hacker Way, Menlo Park, CA 94025, USA
Headquarters in Europe: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
Website: https://www.facebook.com
Datenschutzerklärung: https://www.facebook.com/about/privacy
Opt-out-option: https://www.facebook.com/settings?tab=ads

Newsletter

We send out a newsletter at regular intervals to inform our customers and business partners and interested parties about our offers and related news. You have the option of registering for our newsletter on our website and agreeing to receive the newsletter as part of the registration process. If you register for our newsletter, it is mandatory to provide your e-mail address. We store the e-mail address in order to be able to send you the newsletter. As soon as a registration to our newsletter is made, you will receive a confirmation e-mail to the e-mail address provided during registration in the so-called double opt-in procedure. This e-mail contains a link. When you click on this link, you confirm that you would like to receive the newsletter. In this way, we ensure that your e-mail address has not been misused by a third party during registration. For the same reason, we store the date and time of registration as well as the IP address assigned to you during registration. We do not pass on the aforementioned data to third parties.

Data concerned:

• Content data (e.g. posts, photos, videos).

• Usage data (e.g. access times, web pages clicked on)

• Communication data (e.g. information about the device used, IP address).

Data subject: Users of our Internet presence

Purpose of processing: Serving our Internet pages, ensuring the operation of our Internet pages

Legal basis: Consent, Art. 6 para. 1 lit. a DSGVO, legitimate interest, Art. 6 para. 1 lit. f DSGVO.

Deletion: The deletion of the e-mail address takes place either if you have not clicked on the confirmation link 1 month after the confirmation e-mail has been sent in the double opt-in process or immediately after you have unsubscribed from our newsletter.

Revocation: You can revoke your consent to receive the newsletter at any time and unsubscribe from the newsletter. We offer the following options through which you can declare the revocation:

• By email to: newsletter@mavin-guides.de

Our online presence on social networks

We operate online presences within the social networks listed below. If you visit one of these presences, the data listed in more detail below will be collected and processed by the respective provider. As a rule, this data is collected for advertising and market research purposes and usage profiles are created with it. In the usage profiles, data can be stored regardless of the device you use. This is particularly the case if you are a member of the respective platform and logged in to it. The usage profiles can be used by the providers to play interest-based advertising to you. You have a right of revocation against the creation of user profiles. To exercise this right, you must contact the respective provider.

If you have an account with one of the providers listed below and are logged in there when you visit our website, the respective provider may collect data about your usage behavior on our website. To prevent such linking of your data, you can log out of the provider’s service before visiting our site.

For what purpose and to what extent data is collected by the provider, you can see the respective, in the following listed privacy statements of the providers.

We would like to point out that, depending on the country of domicile of the provider named below, the data collected via its platform may be transmitted and processed outside the area of the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR may not be complied with and that the enforcement of your rights may not be possible or may be difficult.

Data concerned:

• Inventory data and contact data (e.g. name, address, telephone number, e-mail address).

• Content data (e.g. posts, photos, videos)

• Usage data (e.g. access times, web pages clicked on)

• Communication data (e.g. information about the device used, IP address).

Purpose of processing: Communication and marketing, tracking and analysis of user behavior.

Legal basis: Consent, Art. 6 para. 1 lit. a DSGVO, legitimate interests Art. 6 para. 1 lit. f DSGVO.

Objection options: For the respective objection options (opt-out), we refer to the information of the providers linked below.

We maintain online presences on the following social networks:

Meta

Service provider: Meta Platforms Inc, 1 Hacker Way, Menlo Park, CA 94025, USA.
Headquarters in the EU: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Website: https://www.facebook.com/
Privacy policy: https://www.facebook.com/about/privacy/
Privacy policy for Facebook pages: https://www.facebook.com/legal/terms/information_about_page_insights_data

Instagram

Service provider: Instagram Inc, 1601 Willow Road, Menlo Park CA 94025, U.S.
Parent company:Meta Platforms Inc., 1 Hacker Way, Menlo Park, CA 94025, USA.
Headquarters in the EU: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Website: https://www.instagram.com/
Privacy policy: http://instagram.com/about/legal/privacy

LinkedIn

Service provider: LinkedIn Corporation, 1000 W Maude, Sunnyvale, CA 94085, USA.
Headquarters in Germany: LinkedIn, Hofstatt 4th Floor, Sendlinger Str. 12, 80331 Munich, Germany
Website: https://www.linkedin.com/?trk=nav_logo
Privacy policy: https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy

Reddit

Service provider: Reddit Inc., 520 3rd Street, San Francisco, CA 94107, USA
Registered office in the EU: Reddit Ireland Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland
Website: https://www.redditinc.com/
Privacy policy: https://www.redditinc.com/policies/privacy-policy

Twitter

Service provider: Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA
Website: https://twitter.com/?lang=en
Privacy policy: https://twitter.com/de/privacy

Security measures

We also take technical and organizational security measures in accordance with the state of the art to comply with the provisions of data protection laws and to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties.

Actuality and change of this privacy policy

This privacy policy is currently valid and has the status February 2022. Due to changes in legal or regulatory requirements, it may become necessary to adapt this privacy policy.

This data protection declaration was created with the help of the data protection generator of SOS Recht. SOS Recht is a service of Mueller.legal Rechtsanwälte Partnerschaft, based in Berlin.